Around the Net
Guardian's Model 'Fundamentally Changed' By Mobile
- The Drum, Thursday, May 16, 2013 1:16 PM
Nearly half (44%) of all traffic coming via tablet and smartphones in April, according to the Guardian’s revenue director Tim Gentry. Speaking at the Internet Advertising Bureau’s (IAB) Mobile Engage event Thursday morning, Gentry said mobile is a core part of the newspaper’s strategy and vital to the future of journalism.
