Around the Net
Why Brands Need A DSP
- The Drum, Thursday, May 16, 2013 7:34 PM
The Drum reported that at the IAB Mobile Engage conference, Emmett Geany, business development director, Adfonic, said, "Knowing what doesn't work is more important that knowing what is working and that's why brands need a Demand Side Platform (DSP)." Geany also shed light on the benefits of real-time bidding in conjunction with DSPs.
