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LinkedIn Provides A Twist On Email Campaign
- MarketingSherpa, Monday, May 20, 2013 2:40 PM
DocuSign wanted to use third-party validation from customers to capture thought leadership and brand awareness, and build an online community around a target audience. Rather than use a standard email campaign, the company tapped LinkedIn to send a series of sponsored InMails from its webinar speakers. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.