The day has come when TV networks not only have to compete with fellow networks with scripted and reality shows but now they must compete with nontraditional rivals with original programming, like
Netflix and Amazon Prime. Netflix is launching new episodes of “Arrested Development” soon, while Amazon Prime released 14 pilots for viewers to vote on. “Ultimately, the appeal of
Netflix and Amazon Prime is the absence of advertising, said Christopher Vollmer, partner-leader of Booz & Co.'s global media and entertainment practice, which makes it unlikely they will move
toward an advertising model.”
Read the whole story at Advertising Age »