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Don't Fight The Programmatic Urge
- iMedia Connection, Tuesday, May 28, 2013 3 PM
IMedia Connection explains why you shouldn't resist programmatic buying, starting with the IDC predictions everyone has heard before (worldwide RTB spending will reach $14 billion by 2016, etc., etc.). They write, "The white-hot pace of innovation in ad technology shows no signs of slowing, and it's creating a virtuous cycle that continues to deliver ever-increasing business benefits to both the buy side and the sell side. And that's good for everyone."
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.