Around the Net
Bradley Cooper In Hot Ice Cream Ad
- Brand Republic, Wednesday, May 29, 2013 8 AM
General Mills' Häagen-Dazs is bringing "The House of Häagen-Dazs" to the UK, with an ad starring actor Bradley Cooper and model Jana Perez.The 30-second TV ad will roll out on TV channels, including the ITV network and Channel 4, which best appeal to the brand’s target audience of women aged 16-34. The slo-mo ad has Cooper eating ice cream from the container at an elegant party; he's seduced by a model who ends up just wanting his ice cream, not him.
