Scripps Launches TV Everywhere With TWC

Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand programming. Content from five networks will be available to the cable operator’s subscribers on an authenticated basis.

The programming comes from Travel Channel, Food Network, HGTV, DIY Network and Cooking Channel. GAC is the one holdout.

Henry Ahn, executive vice president in content distribution, stated that the move is in response to “growing consumer demand.”

Some networks, such as CNN, and multiple ones run by Disney have moved into TV Everywhere with live streaming. Both Turner Broadcasting and Disney have moved aggressively into TV Everywhere; others like Discovery have taken a more cautious approach. They may be waiting for the market to evolve in order to gain insight into how much more in affiliate fees they can collect.

In May, Time Warner Cable said it would offer out-of-home access for Android users for 1,100 on-demand TV shows movies from 26 networks, along with live streaming of perhaps a dozen networks. Those include multiple Viacom channels such as Comedy Central and MTV.



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