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A Study In Increasing Leads, Reducing Costs Through Phone Calls

Tracking paid-search clicks to phone calls paid off for one brand. Paychex increased its lead generation 98% while decreasing cost per acquisition by 43% by adding the ability to differentiate between phone leads and form leads on its SEM landing pages. The data from phone leads also improved testing and optimization. David Kirkpatrick tells us how the paid-search team handled bidding and landing page messages to increase performance. Read the article here.

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