Coke Zero's "Liquid Dream" ad will appear on movie screens in a 3D version.
The brand and agency Ogilvy & Mather Paris worked with stereoscopic and visual effects company Legend3D to create 30- and 15-second 3D versions of the 2D ad, which was created by French VFX studio BUF.
The 3D version "plunges the viewer into an amber stream of Coke Zero, gliding in and out of liquid and light, and interacting with golden light beams against a glowing, star-filled galaxy," according to Legend3D.