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Search For Universal Awareness

  • PPC Hero, Thursday, June 27, 2013 12:12 PM
Awareness levels of existing and prospective customers vary. It's difficult to create copy that appeals to everyone, but the trick is to find universal appeal to change behavior. Sam Owen takes a look at the different awareness levels of customers to help marketers tailor landing pages. Read the article here.

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Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.