• by Amy Corr  @MediaPostOTL, July 10, 2013

Where should I begin with "The Dog Goldberg Machine," an adorable video from Beneful? I wonder how many takes were shot until perfection was achieved. I wish the wagon full of puppies had more airtime. The online video begins with a Beneful-branded tennis ball thrown to a dog. This sets off a Rube Goldberg-chain reaction of events involving adorable dogs and Beneful products. A ringing doorbell prompts a pup to walk in circles, leading to a Frisbee being thrown to an active dog that eventually sets the wagon full of puppies in motion. The end result unlocks a large crate of balls, hanging from the ceiling — and the dogs go wild. “Play. It’s good for you,” closes the video, seen here, and created by Deep Focus. Sometimes, it’s just easier to go outside.