• by Amy Corr  @MediaPostOTL, July 10, 2013

The California Association Of Realtors launched a pair of TV spots illustrating the ripple effect, a positive one that buying and selling a house creates. In “Robot,” a family was able to sell their house and purchase another home in an area with a great school district and friends for the kids. A boy who loves to dress like a robot met a young gal who loves dressing as a robot, too. See it here. Another ad, “Alameda,” shows how a home sold by a California realtor helped an architect from the East Coast find a house and start work on projects that will employs thousands of Californians. The logic is sketchy; if we can credit homes with creating jobs can we sue when a company goes bust? Watch it here. Red Tettemer + Partners created the campaign.