Shaquille O'Neal Can Hypnotize You With His Sneakers

by Amy Corr @MediaPostOTL, July 17, 2013

I’m going to need a bigger forklift if I want to converse with Shaq. Foot Locker launched “Conversation Lift” to promote the new “Shaqnosis” sneakers from Reebok that are sold by the retailer. The ad takes place at a loud party, where Shaq and Tyga -- the rapper, not the animal -- start a conversation. Given the difference in height between the two, Tyga jumps on an in-ground forklift so he can speak to Shaq eye-to-eye. Whenever Tyga lowers the lift, Shaq lets out a zinger of a comment, like mocking Tyga’s young age, causing Tyga to re-raise the lift. Watch it here, created by BBDO New York.

ad campaign, retail

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