This ad is
heavy. What starts out resembling an ad for the latest iPhone features quickly shows just how much information about a person a smartphone contains. This is not good for a woman who is being abused.
created an online video for Interval House
, Canada’s first shelter for abused women, illustrating that while technology has changed, domestic abuse hasn’t. The abuser
uses an iPhone to see whom a woman has called, what she has eaten, who she spends time with, how she spends her money and “can even tell you when that lying bitch isn’t at the grocery
store, like she said she’d be. So you can make her pay for it later.” Watch the video here