launched a subway campaign in New York encouraging tourism to Belgium and a visit to the Red Star Line museum, opening in September. The campaign, created by Green Team
, depicts the
numerous elements of American culture--both past and present—that have origins in Antwerp, Europe’s second largest port city. Between 1873 and 1934, more than two million Europeans
immigrated to the U.S. aboard the Red Star Line ship that departed out of Antwerp. These stories are being brought to life at the Red Star Line Museum, scheduled to open on Sept. 28. See creative here
addition, there’s a microsite
that describes the future museum and includes a sweepstakes that users can enter, with the grand prize being a free trip to
Antwerp for the museum’s grand opening.