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How Instagram Complements Search Campaigns

As search engine marketing continues to support content marketing, we're finding new ways for video to augment campaigns. Video should showcase a company's culture, according to Allison Peltz, who provides examples of how Instagram works for brands looking for more attention. Frankly, the Nike and the Burberry clips in the post are much better examples, compared with Anthropologie (aside from the music) because it shows someone putting on the shoe. Anthropologie could have achieved the same results with still images. Read the article here.

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