Trashy Dreams

by Amy Corr @MediaPostOTL, July 24, 2013

Even your garbage dreams big. Keep America Beautiful and the Ad Council launched a recycling-themed campaign where the big dreamer that yearns to see the ocean is a discarded plastic bottle. When a stranger tosses the bottle into a recycling bin, the bottle is used as material to make a bench that looks out to the ocean. The average American produces 4.4 pounds of trash daily, yet only 35% is recycled. See the ad here, created by Pereira & O’Dell and directed by Victor Garcia of MJZ.

ad campaign, ad council

Next story loading