• by Amy Corr  @MediaPostOTL, July 24, 2013

Del Taco launched a campaign that’s “UnFreshing Believable,” showcasing its use of fresh ingredients while still costing consumers next to nothing. They have a buck and under menu. A mini-quesadilla for 50 cents? How mini are we talking? The first ad shows an employee so pumped about saving customers money that she chops ingredients at breakneck speed. See it here. Another ad shows dancing chickens and sweaty, muscled cooks to illustrate the fresh ingredients used daily. See it here. Camp + King created the campaign.