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Mobile RTB: Don't Confuse The Past With The Future
- Mobile Marketing Watch, Wednesday, August 7, 2013 2:06 PM
Mobile Marketing Watch today posted an article called "The Rise of Mobile RTB." The article writes, "…a fair argument can be made that mobile RTB platforms have historically been short of the supply and demand - not to mention speed - that made their desktop equivalents so effectual. But it's important not to confuse the past with the future."
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.