San-Francisco-based agency, Heat was named agency of record for Kendall-Jackson winery. The agency will handle all digital, experiential installations, print, and point-of-purchase elements. K-J is
looking to attract a younger generation of wine enthusiasts. Heat was selected based on the agency’s experience in wine category, and in reaching the millennial audience for clients like EA
Sports. Kendall Jackson spent approximately $445,000 on ads in 2012 according to Kantar.
