The new 30-second spot airs on cable networks across the country, including HGTV, TLC and DIY. The "Inspiring Home Moments" campaign adds various interactive features to connect with consumers, offering useful home tips and tools that viewers can use in their homes.
The campaign launched today with the “Inspiring Home Moments” TV ad, which features the Homes.com logo sequentially animated with symbols like a birthday cake and a flower to represent the home as a place to “celebrate, unwind, love, create or grow,” the company said. The ad wraps with features of the Homes.com Web site displayed on an iPad.
The "Moments" campaign locates household items to narrate the stories and memories that people create in a home.
"A home is where the most important things in our lives happen -- it's a place to raise a family, celebrate special moments and unwind with neighbors and friends," stated Wendy Froehlich, vice president of marketing, Homes.com. "Our goal is to be a partner in every phase of their home search process."
Homes.com, which features homes for sale and rent and information for consumers about owning and renting, is to be one of the most-visited real estate-related Web sites in the U.S. In July, it was the fifth-most-popular real estate site from desktop computers, according to Experian Marketing Services.
Homes.com is a division of Dominion Enterprises, a marketing services and publishing company headquartered in Norfolk, Virginia.
In FY2014 (which begins in October 2013), 20% of the active duty military community will make a permanent change of station (PCS) move as part of their military service. This figure does not count the other service members who will be leaving the military permanently. While 500,000 movers annually may not seem like a lot in the grand scheme, it sure is very efficient to advertise to them on military installations where they live, work, hangout, and otherwise relax. It is already very cost-effective for several of the new home developers. HOMES.COM could create an on-base OOH campaign that reaches the military very effectively and takes advantage of their natural tendency of creating a lot of buzz when they like something.