NEW! Get Your Chef Together With Kraft Recipe Makers

kraftI see what you’re doing here, Kraft, promoting your Recipe Makers meals with a “Get your chef together” tagline. It’s like a foodie version of Kmart’s “Ship my pants.” Each Recipe Makers contains two complimentary sauces and a recipe, turning your average cook into the next big chef. The campaign stars two celebrity chefs Rocco DiSpirito and Carla “Hootie Hoo” Hall as dinner judges. The chef’s adult heads are placed on children’s bodies, making each kid sound like an impressed critic to mom or dad’s meal. Dad prepares three-cheese chicken Florentine in the first ad, seen here. Rocco is impressed with the two sauces but seeing Carla’s adult head lean in to waft the Parmesan notes toward her nose was amazing. Dinner was so good that dad could have his own cooking show. It gets even better in the next ad, when mom makes chicken enchiladas. Both mini chefs are impressed with dinner, but Carla wants to see how her stuffed animal, “Mr. Wiggles,” feels, only to be mocked by Rocco. See it here. Being LA created the campaign, along with the Get Your Chef Together website

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