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Fox Says 85% Of Super Bowl Ad Inventory Already Sold

Super Bowl 2014 ads are selling very well, with 85% of inventory already taken, and 90% set to be "gone by the time the NFL season begins in less than two weeks, Neil Mulcahy, executive vice president of Fox Sports sales, tells USA TODAY." 

The average cost for a 30-second apot could be more than $4 million, up from $3.8 million, according to "top media buyers," writes Bruce Horovitz. In other trends, "Longer Super Bowl ads will likely continue in 2014, although there may be fewer ads that are two minutes or longer, and more ads that are 60 or 90 seconds," writes Horovitz.

Read the whole story at USA Today »

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