News Corp. international executive Matthew Anderson has been tapped as chief marketing officer at Roku, which offers a device that is able to deliver digital content to TV screens. Already serving as
a strategic adviser to the company, he becomes its first CMO.
His brief includes oversight over Roku’s trio of business units: device sales, content and services, and relationships
with equipment manufacturers. The content arena has recently included deals to allow Time Warner Cable and Redbox Instant customers to use Roku devices to access content they provide.
During his News Corp. tenure, Anderson was described by The Guardian
as having served as the “right-hand man in London” to James Murdoch, then a top News Corp. executive and now
at 21st Century Fox. Gawker referred to him as Murdoch’s “image-maker” and “best friend.”
Anderson served as group director, strategy and corporate affairs for
News Corp. in Europe and Asia, where he was involved in duties ranging from communications to programming. Before that, he was the top brand marketer at BSkyB.
That came after serving as
the CEO of Ogilvy’s PR business in Asia and Europe.
Since 2008, Roku has sold more than 5 million devices in the U.S. and also operates in Canada, the U.K. and Ireland.