YuMe Discloses Q2 Earnings, Announces Partnership with Evidon on Privacy Pact

YuMe, the digital ad firm that went public at the beginning of  August, announced second quarter earnings on Tuesday, posting revenue of $34.3 million, an increase of 36% from the same period a year ago. It said it had a net loss of $1.1 million or 23 cents a share, compared to a small net income--$0.1  million—a  year ago.

Separately  today, YuMe announced a partnership with Evidon, a digital marketing intelligence company, to integrate Evidon’s  InForm privacy tool into YuMe’s online video ads.  InForm, the companies  say, enables businesses to include the AdChoices privacy icon in ads, on Websites, and on mobile sites and apps. That is designed to gives viewers transparency and some measure of control over how their information is used by companies online.  Consumers who see a YuMe ad will be able to manage personal preferences  around what data advertisers collect.

In its earnings report, the Redwood City, Calif-based YuMe estimated similar revenue for its third quarter, ranging from $34.1-$35.1 million and EBITDA losses of between $1.5 million to $2.5 million.  It projected full year profit of between $3 million-$6 million, on revenue ranging from a low estimate of $154.5 million to $157.5 million at the high end.

It said it had 301 advertising customers in the second quarter, up 26% from the same period a year ago, and an average revenue of $112,000 from each, a 7% improvement.  Year to year, it had 526 customers, up 30%, and average revenue of $247,000 from each, up 14%.

YuMe went public at the beginning of August,  pricing 5.1 million shares  at $9 per, well below initial plans to offer stock at $12-$14 at its IPO. Other digital ad firms in the same general space—Tremor Video, which went public in the spring, and Millenial Media, which debuted on the stock exchange in 2012, have also experienced cool investor receptions. YuMe  was trading at $8.53 a share this morning.


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