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No Cookies Means (Mostly) Blind Flying
- Adotas, Friday, September 6, 2013 11:46 AM
"Programmatic buyers on desktop have many reasons to like real-time bidding (RTB); it’s standardized, it’s efficient and there are plenty of vendors out there to help source,
target and optimize supply," Adotas wrote. They also wrote that when cookies are available, "things are great," and when they aren't, "you're (mostly) flying blind."
Read the full
article at Adotas.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.