• September 12, 2013

AdTheorent, a real-time bidding (RTB)-enabled mobile ad network, today announced the closing of a $4 million capital investment round led by Verizon Investments LLC. Other investors included Mogility Capital, AdTheorent's leading investor to date, and OmniCapital Group. According to the release, the company will use the capital to expand its R&D and its sales and marketing efforts.

“We are excited that our investors share our vision for AdTheorent," stated Anthony Iacovone, co-founder and CEO of AdTheorent, adding that the funding will allow the company to continue growing at a "rapid pace." AdTheorent had a successful first half of 2013 compared to the first half of 2012. It claims to have tripled its advertiser clients, doubled revenue, and seen a 25% increase in average campaign spend.