The majority of UK agencies say half or more of their RFPs now include a digital video component, compared with to just 28% in 2012, and just over a quarter (27%) of UK agencies say online video is
the media category that will account for the largest increase in spending in 2013. By contrast, just 7% of respondents say TV and 5% say social media. Moreover, 41% of UK agencies expect to allocate
half or more of their video ad spending to programmatic channels in 2013, aiming to save time and money.
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