• September 13, 2013

Adap.tv today announced that is has rebranded its buy- and sell-side platforms as well as the underlying platform technology. The buy-side platform has been rebranded as Audience Path, and the sell-side platform is now call Demand Path. The underlying technology of the platforms, which has until now simply been called the Adap.tv Platform, is now called Pathway. Pathway is home to Adap.tv's data warehouse, delivery engine, APIs, etc.

You can find out more about the rebranded platforms in Adap.tv blog posts for Audience Path and for Demand Path.