VML hired Amy Worley as managing director, channel activation and Bill Patterson has as channel director, public relations. Worley will be responsible for leading and integrating all channel practices
groups, including paid media, paid search, social media, mobility, emerging media, SEO and CRM. Worley previously worked at VML from 2000-2006 in account management, where she led cross-agency teams
for brands such as Microsoft. Previously, she served as vice president of marketing for Andrews McMeel Publishing and as director of digital marketing at H&R Block. Before joining VML, Patterson
was the founder and president of Nation Ranch, a B2B marketing communications firm.