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Beet.TV's Q&A With The NYT's Programmatic Director Matt Prohaska
- Beet.TV, Friday, September 20, 2013 4:17 PM
Matt Prohaska, programmatic advertising director of The New York Times, told Beet.TV that programmatic has been integrated in to everything The New York Times does. He added, "Our salespeople all around the world are selling programmatic programs -- first in display, soon to be in mobile and then eventually video."
Check out the full, five-minute Q&A Beet.TV had with Prohaska.
