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Adweek's Q&A With AOL Networks CEO Bob Lord

  • Adweek, Monday, September 23, 2013 12:50 PM

Adweek yesterday posted a Q&A with Bob Lord, CEO of AOL Networks. He was previously CEO of Razorfish, and the first question Adweek asked him was about why he moved from the agency side to a media company.

"I actually have an engineering and a technical background, and I spent the beginning part of my career coding and programming robots on factory floors. So technology has always been in my DNA, and I still had that yearning to get back into the technology business," he told Adweek.

Lord also covered programmatic advertising, AOL's upcoming "Programmatic Upfront," and touched on mobile advertising.

Read the whole story at Adweek »

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