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Xaxis' Gleason: TV Key To Programmatic Video

  • Beet.TV, Thursday, September 26, 2013 1:20 PM

In a Beet.TV interview with Joanna O'Connell, principal analyst at Forrester Research, Brian Gleason, Xaxis' North America managing director, said that TV, not digital, is the key to programmatic video.

"Video in the digital arena continues to grow -- but the big opportunity is going to be tapping in to the broadcast dollars," he said.

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