• Search Engine Watch, Tuesday, October 1, 2013 12:51 PM

Changes to Google in the past year continue to make link=building trickier, but Julie Joyce still calls the tactic a valuable tool. She believes marketers can use the tactic to grab sites that already have content and back-links associated with them, especially if brands are thinking about building new sites. Might seem like a crazy idea, since the marketers wouldn't really know the history behind the site, but Joyce provides a list of how to vet expired domain names, how marketers may want to use them, and how to identify some good signs of expired domains, such as authority links. Read the article here.

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