• by Amy Corr  @MediaPostOTL, October 25, 2013

To launch the Wave Prophecy 3 running shoe, Mizuno added a supernatural vibe to its online video campaign. The shoe’s Wave Technology may give runners the feeling that something bigger than themselves is propelling them forward. So a set of supernatural teaser videos launched online where subjects (runners) are transcended from a normal run to a Super/Natural one. In one teaser, the subject runner is found repeating one word constantly: Mezamashii, in honor of the brand’s Mezamashii Run Project. Another teaser featured a mystery fire caused by an unknown force. The last teaser showed wild horses galloping, heavy winds of change and a man running through the woods. A 60-second video launched today to officially unveil the Wave Prophecy 3, with a test subject who is performing remarkably better than his handlers are expecting. The runner’s workout results in seismic shifts to his environment, or euphoric Mezamashii. See it here. McKinney created the campaign, directed by Michael Lawrence.