• by Mark Walsh , November 4, 2013

The iPad Air so far is proving more popular than the prior iPad and iPad Mini models. The new tablet is seeing five times the level of activity of the iPad 4, and more than three times of that of the of iPad Mini following their launches last year, according to findings from app marketing firm Fiksu.

As of Sunday, two days after its launch, the Air made up 0.7% of active iOS tablets using apps on the company’s in-app ad network. After the opening weekend a year ago, by comparison, the iPad 4 had just 0.14% of activity, and the iPad Mini had 0.21%. If the Air continues on the same trajectory as its predecessor, adoption should spike as it gets closer to Christmas. The latest version of the iPad Mini launches later this month.