Ad technology provider Ampush on Monday announced that it has sold its Actions Business Unit. It was the last remaining unit of Ampush that was not focused specifically on native advertising. The company will use the money from the sale to focus solely on programmatic native advertising, particularly on social channels.
In that vein, the company has announced the release of its marketing platform for native advertising, AMP 2.0. A company representative told RTM Daily that the platform "is programmatic in that it uses bidding rules and algorithms to help drive more intelligent/efficient buying and optimization of ad inventory."
"Our customers have had incredible success with Facebook and we are working to extend our technology to other native platforms as they develop their own ad offerings," stated Jesse Pujji, co-founder and CEO of Ampush. The company is positioning itself for what it believes will be a full shift to native advertising. The company believes other social platforms will follow Facebook's footsteps into native advertising -- and specifically named Twitter, LinkedIn and Pinterest in its release.
Ampush's new platform is focused on helping native advertisers use mobile-focused platforms, such as Facebook and Twitter. The platform also has an ad creation and management tool and a real-time reporting and analytics dashboard.