NASCAR will lead a joint campaign with Official Partner DRIVE4COPD throughout COPD Awareness Month to drive awareness and encourage fans to be screened for chronic obstructive pulmonary disease, a consequence of long-duration smoking and the third-leading cause of death in the United States.
“DRIVE4COPD’s mission to generate awareness and get people screened is one of extreme importance to NASCAR as it directly affects many of our fans,” said Jim O’Connell, NASCAR chief sales officer.
Among the campaign's elements: Ogilvy & Mather, the agency of record for NASCAR, will produce a 10-second PSA scheduled to air across ESPN and FOX Sports 1 during race broadcasts and shoulder programming; the official NASCAR bar mark logo will feature an orange ribbon throughout the month and will be emblazoned on select NASCAR-logoed materials; NASCAR Plaza building in Charlotte will be lit orange, the official color of COPD Awareness Month; SiriusXM Satellite Radio will air 30-second COPD awareness spots to drive fans to get screened; NASCAR will host a charity golf tournament in Miami to help raise funds and drive awareness across its Official Partner brands; NASCAR Nationwide Series points leader Austin Dillon, who lost his grandfather to COPD, will don an orange lined cowboy hat in an effort to generate awareness. \
DRIVE4COPD will also launch a NASCAR-specific sweepstakes today, offering one NASCAR fan the opportunity to win a chance to wave the green flag at the NASCAR Nationwide Series DRIVE4COPD 300 at Daytona International Speedway.