Appboy Secures $7.6 Million Funding

App marketing and analytics firm Appboy on Wednesday announced raising $7.6 million in a  first-round funding led by Icon Venture Partners, and including IDG Ventures and Buddy Media founder and CEO Mike Lazerow.

The New York-based startup, which had previously raised $2.5 million in seed funding, plans to use the new capital to expand its sales and marketing staff and ramp up product development. Through its Mobile Relationship Management (MRM) platform, Appboy provides developers tools including an SDK that allows them to cross-promote their apps while tracking in-app purchases, social sharing, and other user activity.

Appboy says it now has more than 1,000 clients including Urban Outfitters, GSN, and Bloomberg, with the number of clients up 400% overall in the last nine months. Along with its new financing, the company on Wednesday also rolled out a redesigned Web site and new flexible pricing for smaller app developers.

Next story loading loading..

Discover Our Publications