Mentos may not seem like a natural sponsor for the “Hunger Games” sequel opening in theaters November 22. After all, Is Katniss Everdeen supposed to pop a breath mint and smile after
knocking off her latest arena adversary?
Maybe not. But in order to connect with the hit franchise’s young-skewing audience, Mentos is sponsoring a 10-part Web video series co-produced
by Fandango and celebrity video site Young Hollywood that offers cast interviews, background on characters and plots, and fan contests in connection with the upcoming premiere of “The Hunger
Games: Catching Fire.”
The series will feature Mentos product placement throughout and an online contest that invites people to create “Hunger Games"-inspired art that incorporates
Mentos breath mints. Maybe the Foo Fighters will enter an updated Mentos-inspired video. In addition, people viewing the new video series on
Fandango or Young Hollywood will be able to buy movie tickets directly via Fandango.
The video promotion for “Hunger Games” is the latest original series from Fandango, which began
ramping up its video offerings since last year with shows like “The Frontrunners,” and more recently its “Summer of Action” series promoting summer blockbusters. In other
words, it wants to be more than just a ticket seller.