Random iPhone App of the
week:
Zaxby’s, a Southeast restaurant chain, launched an app and social rewards program called "Check-In For Chicken." The app is part of the chain’s college sports sponsorship
of 28 Division I colleges across every state where Zaxby’s restaurants are located. Players are encouraged to link their social media accounts to the app to receive points for engaging in social
activities with the brand. This can include uploading pictures, updating their social media status or inviting friends out to eat. Points can be redeemed to win prizes like free Zaxby’s for a
year, gift cards, T-shirts and a trip and tickets to the 2014 college football national championship game in Pasadena, Calif.
St. John & Partners and
Lodestone Social Media created
the app, available for free in the
App Store.
