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How A 3D Startup Taps Digital Media

Allison Banko tells us how Afinia, a 3D printer company spun off from Microboards Technology, aims to become a major player in a new industry through social media and optimizing Web site content featuring its customers. Banko describes five steps that gave the company 271% year-on-year growth in ecommerce sales, 3% monthly growth in Facebook Likes, 12% monthly growth in Twitter followers, and more. Read the article here.

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