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Rethinking Conversion Search Strategies

  • ClickZ, Tuesday, November 19, 2013 2:09 PM

Josh Bledsoe details three objectives designed to improve digital strategy and business goals -- such as lowering the cost per conversion -- and provides tips for each as well as a few numbers to get marketers thinking. Conversion optimization is an obvious investment for any marketing strategy. It's important to ensure that each page created for the Web site has a purpose, and double-check that search engine crawlers aren't wasting time indexing pages they shouldn't. Read the article here.

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