DigitasLBi named Chris Reed as executive vice president of account management in Chicago to lead the agency’s Whirlpool account. Reed will report to Douglas Ryan, President, DigitasLBi Chicago
and San Francisco. Most recently he served as client services director at Energy BBDO, leading both the Wm. Wrigley Jr. and PepsiCo/Quaker Oats businesses. In this role, Reed led the revival of the
Life Savers brand in 2008, winning Bronze at the Cannes Lions International Festival of Creativity and “Fan Favorite” at The One Show. Prior to that, Reed held positions at Y&R, Euro
RSCG, and JWT.
