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Lenovo Thinks Hyperlocal

Lenovo, a brand without a brick-and-mortar store, has stepped up hyperlocal marketing through search engine campaigns to draw more attention to the brand. The strategy includes relaunching Lenovo.com, and rolling it out in more than 70 countries -- complete with mobile marketing campaigns. Stephanie Miles tells us that while Lenovo is a global company, many retailers where its products are sold "don't have the capacity or the funding to develop their own mobile experiences." The local search strategy relies on more than 5,000 location-based mobile search pages targeted at shoppers in specific cities. Read the article here.

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