Darren Herman Hangs Up Chef's Apron, Leaving Media Kitchen For Tech Role

Darren Herman is stepping down as chief digital media officer of MDC Partners' The Media Kitchen to “pursue a whole new world,” according to a post on his personal blog this morning. Herman, who was inducted as an OMMA All Star in 2011, is expected to take a senior role at a global technology company.

He joined The Media Kitchen six years ago with no advertising industry experience, but with plenty of entrepreneurial spirit. Prior to joining the agency world he was a founder of IGN, the in-game advertising network that was acquired by News Corp. for $650 million in 2005 (but was subsequently sold to Ziff Davis).



While at The Media Kitchen, Herman helped co-found MDC Partners' agency trading desk Varick Media Management, and launched KBS+ Ventures, one of the most disciplined digital media VC funds managed by a big Madison Avenue holding company.

While he did not disclose what his new role would be, Herman wrote that it will begin in December.

“This was one of the hardest decisions I have ever made and one that I've been working with my leadership team for a bit of time now to ensure a smooth transition,” Herman posted, adding: “November 27, 2013 will be my last day here at TMK's 160 Varick Street location... I will continue to blog, tweet, and partner. One of the only differences is that I'll be checking in at a new location.”
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