food
Campbell's Homestyle In Pinterest Holiday Sweeps
- by Karlene Lukovitz @KLmarketdaily, November 25, 2013
Campbell's Homestyle soup is pairing a nostalgia-inducing video and a Pinterest-based sweeps with grand prizes of $500 airline gift cards to help folks get back home for the holidays.
The brand has produced a 90-second video, showing heartwarming scenes of a family getting ready for a son to arrive home for the holidays.
At the end of the video -- which is being distributed through Campbell's own social and other media assets, paid digital media, and bloggers and "pinfluencers" -- viewers are encouraged to visit CampbellsHomestyle.com for a chance to win a trip home for the holidays.
The site shows several stills from the video. Visitors can select one of those photos that makes them feel nostalgic about home, or use one of their own photos, and pin it to a Pinterest board of their choice.
Five airline gift card winners (U.S. citizens 18 and older) will be randomly selected in each of the three weeks of the sweeps period, which runs from Nov. 25 to Dec. 16.
