Jeep Cherokee Part Of 'Mitty' Fantasies

  • November 25, 2013
Jeep is putting its Cherokee crossover into the secret wilderness of Walter Mitty's life in the remake. National CineMedia is part of a partnership between Jeep and 20th Century Fox around a co-branded campaign for the upcoming Ben Stiller movie, "The Stunts of Mitty," which includes pre-roll,  in-lobby, online, mobile and social media.

The effort includes a 60-sec cinema spot featuring footage from both the movie and the new Jeep Cherokee that directs audiences to visit Jeep’s YouTube channel to see exclusive content from the film. It features Stiller talking about the many movie stunts, plus behind-the-scenes footage of stunts on the streets of New York City.

Next story loading loading..