• by Laurie Sullivan , Staff Writer @lauriesullivan, December 9, 2013

During the last year, major shifts occurred in the search industry. Many of those changes will be addressed at the MediaPost Search Insider Summit during the next three days. Search happens outside of the search engine. Many of them happen on a mobile device. It forces search engine marketers to multitask in search, social and mobile. Search marketers must focus on good quality content. Search moved from being the step-child to standing on its own, per Rob Griffin, EVP, Global Director of Product Development, Havas Media, during the opening remarks.