Sharing The Native Path

by Laurie Sullivan , Staff Writer @lauriesullivan, December 10, 2013

If you're not partnering with offline and display teams to share the consumer path you won't get as much potential traffic. It's not just about the last mile but rather how you tell the consumer story across the entire path, according to Ryan Durham, Senior Brand Manager for Digital, Dish Network, speaking at the MediaPost Search Insider Summit, Tuesday, about native ad units.